dEmbassy of brands
From board members to every person on the team
Brands need to ensure people are reminded of what the brand stands for
Our objective is to bring the brand and the people
together, to ensure that they all understand,
feel, and believe on the brand they represent.
Welcome to dEmbassy: The place where brands come to life
A unique mission
Represent brands within its people.
Ongoing success of a brand can often rest on the values at its heart, those that enable companies to build deeper connections.
Brand values are the foundational belief that a company stands for. They need to be unified among all employees because without it, companies miss a vital opportunity to bring their brand to life.
We create deep understanding of your brand’s purpose, culture, values, and vision among all employees.
WE CREATE BRAND BELIEVERS
WE BUILD BRAND TEAMS
Our Specialties
Always Together
Activate Internal Brand
Empowering teams to live and deliver the brand from within.
Articulate Brand Culture
Shaping brand culture that inspires and unites.
Brand Strategy Consultation
Creating long-term value by clarifying the brand’s purpose, promise, and personality to ensure consistency across all touchpoints and foster resonance with customers and stakeholders.
Prepare Brands for an IPO
Ensuring that the brand is strong, credible, and positioned to attract investors. The brand should be robust and trustworthy to set the stage for a successful IPO.
Develop Brands for New Company Spin-offs
Aligning the brand that balances its heritage from the parent company with a unique identity and vision bringing the value needed for a spin-off to the market.
Align Brand Post Acquisition
Merging and integrating the brands to be cohesive and to resonate with stakeholders.
Foster Deep Brand Engagement
Connecting employees emotionally, intellectually, and practically to the brand holistically.
understanding the company´s objectives
Programs
On-Board
The board´s role in brand oversight is crucial for the entire organization.
Every board member looks at the P&L, but the brand is critical to driving long-term business health.
Focusing on brands assures that the board is ahead of what are likely to be signs of business risks and opportunities.
C-suite
People with the most decision-making power in a company have a tremendous brand responsibility.
Skills such as leadership, conflict management, critical thinking, change management, and communication are part of their DNA, and deep understanding of the brand culture is an absolute must that should be applied in each and every decision.
D-Team
Bringing people together with a deep understanding of your brand
Embrace the uniqueness of your people, celebrating the different qualities, perspectives, and experiences that each team member adds.
Valuing every person is crucial in fortifying the emotional ties that define the brand.
Prioritize creating a positive environment where people feel pride and understand the brand.
The Brand engagement imperative
Brands create tangible values for every business
Brands drive everything you do
Brands are your organization’s most powerful asset
From Our Founder
A great brand is a living story that you will always keep on writing …
My name is Sofía Amar and It has been a real pleasure to dedicate over 20 years of my life to my true passion “The power of Brands “.
I believe, as Steve Forbes once said, “Your brand is the single most important investment you can make in your business.” and this truth has guided every step of my journey.
With this in my heart, I have created dEmbassy of Brands, a place where brands come to life from the inside to the outside. It was born from a dream—a dream to create a home for brands, where their essence is valued. Here, every brand it’s a living story, full of hope, ambition, and purpose.
We are a team of brand experts, creative minds, and strategists. We are passionate believers in the magic of dreams, the bonds of family, the joy of friendship, the love for animals, and the urgent need to care for our planet. We celebrate diversity, kindness, and respect. Above all, we believe in brands—because brands connect us, inspire us, and drive the stories that shape our world.
Every brand we touch is treated with care and devotion. We know what it means to trust someone with your vision, your legacy and your dream. That’s why we listen deeply, create fearlessly, and stand by you at every step, helping your brand find its true voice.
We hope to become the dEmbassy of your brand—a place where your story is honored, your values are championed, and your brand is brought to life.
Thank you and Let’s brand
Sofía Amar
on behalf of dEmbassy Team
